Freedom is a term that can be taken in many different contexts. Flower Child Boutique creator, Sobehida, feels that “freedom is a way of expression, whether it’s clothing, a piece of literature, or simply speaking up at work- everyone should have the right to be free to be them“.
With this idea, Flower Child Boutique was created. Our objective was to spark the interest of the target audience (17- 30 year-old women) into visiting the web page and purchasing clothes/accessories. We created content that was appealing to the audience but also sent the message of Freedom.